In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking

Asset-based lending is a type of financing that focuses on the value or earning potential of an asset, rather than the borrower’s financials in the underwriting process. This type of funding has proven valuable for hard-to-qualify borrowers who invest

Offering investment property mortgages provides an excellent opportunity for residential mortgage brokers to expand their product offerings, service more clients, and grow their businesses. However, many mortgage brokers shy away from offering these mortgage programs to their clients. When

If you’re a mortgage broker, some of your clients may have asked you about investment property loans. And while many experienced residential brokers shy away from investment property loans, they often miss out on an excellent business opportunity. Starting

Investment property loans provide financing for non-owner occupied residential 1-4 investment properties, multi-family (apartment) buildings, mixed-use buildings, and commercial buildings used for “business” purposes. Stated simply, if a borrower purchases a property with the intention of earning a return

With the economy on the rise and a shortage of new homes, an increase in investment property financing, which includes non-owner-occupied residential investment properties and commercial buildings used for business purposes, is creating new opportunities for mortgage brokers to